Email marketing – Now in this technology era, almost everyone has email for various purposes such as creating social media, work needs, business purposes or to shop online, all of which require email.
If you play and work at a laptop, of course you have a lot of email which is used for various online purposes.
One of the needs of email is in the world of marketing. For marketing purposes, email is very important. You can’t even take part in the online business world without email. So it is certain that those of you who transact online have an email, this email will be used as an email for PayPal, an email for logging in at an online shop or others.
In addition, in the marketing world there is a term mailing list or email list collected from netters which can later be used to give gifts or offer services or goods to netters. So with email marketing, we can offer our products directly to prospective customers’ emails. This is very effective until now, because email is always used and opened by the email owner himself.
What exactly email marketing?
Email marketing is email that is used for marketing purposes. Email marketing consists of several types, there are what is called direct email, email retention and there are also models of advertising in other people’s email marketing. Now we consider the explanation:
1. Direct email
Direct email is sending an email directly to the list or email list that has been collected, its purpose is to promote products directly or to offer services to consumers. The direct e-mail can be presented with various writing styles, it can be just written form or by using HTML structure so that the shape and appearance of the e-mail is more attractive.
Email marketing is very useful for our business, but if it is wrong in using it, it could be our potential customers or customers one by one unsubscribing. One common mistake is that a marketer sends emails repeatedly or with a sufficiently tight frequency so that the email is often considered SPAM by the recipient of the email, as a result they will Unsubscribe.
2. Retention email
Email retention is the sending of email that we do to old customers with the aim of always having a relationship with these customers. because whatever old customer stories are active and productive customers for our business if we are good at building relationships with them.
If the relationship is still well established, it is not impossible that they will continue to be buyers of the services or products we offer because we already know that they are one of our profitable business objects.
In maintaining and maintaining good relationships with existing customers we must always email them regularly. This email does not always have to contain promotions or offers, we can provide emails containing tips and tricks on certain things so that our relationship with them seems familiar and well-established.
3. Advertise on other people’s emails
Advertising by using other people’s emails is a form of email marketing. We take advantage of other people’s email lists by paying a certain amount of money, our goal is to offer services or promotions of our products to all of our friends’ email lists.
This method is known to be quite effective and doesn’t take long to build email marketing. It’s just that we need to pay some money for our friends who have the email list.
Using this kind of marketing method is very fierce and many goods owners admit that their goods are selling well and their products benefit without having to spend years building an email marketing list.
What are the Benefits of Email Marketing for Your Business
Email marketing or business has benefits and functions in driving your business. Here we take a look at the benefits of email marketing in building your business empire.
1. Be personal
Emails that are private and personal will usually get a better response from customers than we send them in open grop or public places. When a potential customer feels comfortable with your email because what you send is considered useful, then you have opened a big opportunity to turn this situation into money. Personally, people can be more flexible and comfortable in responding to the content of our emails and this is one of the advantages of email marketing.
2. Information sent faster
Information or responses from our email marketing will be obtained quickly because electronic email sending is very fast to customer’s personal email. We don’t need to wait a long time like promoting items on social media or in newspapers that take a long time to respond.
So, email marketing has shortened the time and space so that we can directly reach the customer to his personal email and he will respond as soon as possible.
3. The campaign is scalable
The campaigns that we do via email marketing can be reached and measured properly. So, with email marketing we can fix the deficiencies and further analysis to get the most benefit from email marketing.
4. Costs incurred are cheaper
The cost of sending emails to all email customers or prospective customers, which can be tens of thousands of times, is very cheap. The meaning of capital and costs here is the responder fee We need a responder so we can send this marketing email to all email owners. But we have to pay, either monthly or yearly and what is very profitable is that we don’t have to pay a fortune. Quite a low cost like 10 $ for a year or a month we can use the bulk email sending service.
This is the reason why email marketing is very profitable and effective in building a business. Try to imagine if we promote goods through print media or newspapers, of course the money we spend is very expensive for just one ad.
5. Can build good relationships with customers
The next benefit and advantage of email marketing is that you can easily build relationships with customers. Through email we can easily interact with our customers so that more time and opportunity to be able to win the hearts of our customers. Once we can give the customer what the customer expects, many times we are benefited by the customer.
How? At this point, it is hoped that you can understand what email marketing is and what are the benefits of email marketing. For those of you who have built email marketing with tens of thousands of mailing lists, this is very beneficial because you can learn to turn them into money. That is our brief review about marketing and business, hopefully it will become a reference in running a better and more profitable online business.